Reduce, Reuse, Repair, Recycle
How a small sustainable surf wear company is reimagining consumer behavior
The global $825 billion dollar apparel industry produces 10% of humanity’s carbon emissions, 20% of all waste water, and pollutes the ocean with microplastics. In addition, they employ a large share of the estimated 218 million child workers between 5 and 17 years old across the world. I know, ugly, very very ugly.
But there are brands trying to make a difference by taking responsibility for the whole supply chain and how it impacts nature and people. Most of them can be found in the outdoor apparel industry, especially surfing, and their most outspoken thought-leader and innovative pioneer is Yvon Chouinard, founder of Patagonia.