Fewer Better Things

Fewer Better Things

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Fewer Better Things
Special Edition: On Nike's New Boring-Campaign
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Special Edition: On Nike's New Boring-Campaign

An example of a promising idea lacking creative and brave execution

Per Håkansson's avatar
Per Håkansson
Jun 02, 2022
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Fewer Better Things
Fewer Better Things
Special Edition: On Nike's New Boring-Campaign
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Getting it half right is still getting it half wrong.

On June 10, Nikecraft – the collaboration between Nike and sculptor Tom Sachs – is releasing their lastest product, the General Purpose Shoe (GPS). The campaign is already hailed as a great advertising example of the post-Covid zeitgeist of simplicity and life meaning, sure to be used as a case at adv…

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