Gear and Apparel For All Eventualities

On the antidote to hyper-specialization

All essential stuff should work like the Swiss Army knife: simple with multiple everyday use cases. Photo by Pratik Gupta on Unsplash.

There are brands built around the idea of hyper-specialization, like Rapha for road racing and Burton for snowboarding. They are great high-quality brands solving a very special need for a well-defined niche community.

But…