What is Good Design?

On applying Dieter Rams’ principles to everyday life

Aug 30, 2022

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Steve Jobs was inspired by Dieter Rams’ design principles in creating Apple. Photo: Kirsten Drew, Unsplash.

One of the principles behind Fewer Better Things is good design, heavily influenced by the industrial designer Dieter Rams. During his 40-year career at Braun he came up with these good design principles:

1. Good design is innovative
2. Good design m…

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